Research undertaken this month by SaveAFewBob.ie has shown that 96% of Irish consumers are cutting back on their grocery bills. The research, commissioned by RED C research firm, investigated the various measures which Irish consumers are undertaking to save money on their groceries. It also examined consumers’ attitudes towards buying Irish and their willingness to shop for groceries north of the border.
Findings concluded that the majority of consumers are shopping in more than one supermarket, switching to own brand for certain products, availing of special offers and drawing up shopping lists. Survey results also indicated that 25-44 year olds appear to be most ‘value conscious’ ,while women employ more cost saving measures than men.
Money saving measures
Almost all grocery shoppers (96%) have used at least one of the above methods of making savings on their grocery shopping while 1 in 5 use all the above methods. This figure rises to 1 in 4 (25%) for those with dependent children.
Shopping around
Shopping at more than one supermarket is the most popular means of making savings with 85% of respondents claiming to split their shop across stores. Interestingly, more men than women claim to shop at more than one supermarket.
Switching to own brand
The majority of shoppers (60%) have switched to own brand for certain products. This rises to 70% for those in the 25-44 yr age bracket and falls to 47% for those aged over 55.
Availing of special offers and buying in bulk
Most shoppers are influenced by the availability of special offers. 56% of those surveyed decide where to shop based on current offers, with this figure rising to over 60% for those under 45.
59% of shoppers buy in bulk where possible to take advantage of special offers but this rise to 66% for those under 45.
Shopping at discount stores
65% believe that shopping at discount stores (Aldi & Lidl) leads to greater savings than shopping at other supermarkets. However, with this statement we cannot tell if this is for a few key products or a full shop.
Making a shopping list
Half the population say they make a shopping list as a means of saving money with this figure rising to 56% among the older population.
Buying Irish and cross border shopping
Interviewees were also asked about their efforts to buy Irish. 80% say that they are conscious of trying to buy Irish to support Irish businesses. This is a less significant factor for those aged 18 to 24 with only 60% of these younger shoppers endeavouring to buy Irish.
When questioned as to whether they would travel across the border to buy their groceries only 28% agreed with this statement. This figure rose to 39% among 18 to 24 yr olds
Research was carried out by independent market research agency, RED C Research. Results are based on a nationally representative sample of 1,011 adults, with research carried out between the 5th and 7th October 2009.
Tags: groceries, RED C, spending habits, survey results
(No Ratings Yet)
Loading ...
